Puracy Natural 10x Laundry Detergent

Sale price$17.99

The easiest laundry detergent you’ve ever used. 2 pumps for most loads. Optimized for those with skin sensitivities and allergies. Plant enzymes eliminate stains, odors, and build-up without dulling colors.

Scent:Free & Clear

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All Subscriptions Ship Free

Get FREE shipping on all subscriptions to the contiguous US. Note: We only offer subscriptions on the largest product size (i.e. refills, concentrates). Use the drop down menu to select that size and the subscription offer will appear.

Pure Love Guarantee

If you don't love your purchase, contact us for a replacement or refund - no matter when you placed your order.

Pure Love Guarantee

If you don't love your purchase, contact us for a replacement or refund - no matter when you placed your order.

Features of Puracy Natural Laundry Detergent

  • 99.4% natural formula
  • Developed by doctors for people with sensitive skin and allergies
  • Market-leading 10x concentration reduces waste by over 80%
  • 64 loads per 16-ounce bottle
  • Pump eliminates measuring and spilling
  • 4 plant-based enzymes safely remove stains and odors, leaving clothes naturally soft and fresh
  • Zinc Ricinoleate adds an extra element of odor elimination
  • NO sulfates (e.g. SLS, SLES, SCS), perfumes, artificial fragrances, petrochemicals, caustics, phosphates, animal by-products, dyes, chlorine, allergens, or optical brighteners
  • Certified Cruelty-Free
  • Safe for greywater and septic systems
  • Naturally derived, hypoallergenic, vegan, gluten-free, and biodegradable
  • The original hand-drawn artwork on this bottle helps support local artists

    Puracy Laundry Detergent is 10X concentrated, making it the most concentrated laundry detergent on the market. Using carefully chosen plant-based enzymes and cleansers, this high-efficiency formula requires just ¼ ounce per load (which helps to reduce waste by more than 80%).

    Developed by doctors for those with sensitive skin, head-to-head tests have proven that our proprietary blend cleans just as well as – if not better than – synthetic competitor brands. This biodegradable formula dislodges stains, eliminates odors, removes residue, and leaves laundry naturally soft and fresh.

    Natural laundry detergent that works. Really well.

    Developed by doctors, trusted by families.

    From the beginning, we’ve wanted to craft the most natural and effective laundry detergent possible. That’s why we’ve partnered with chemists & pediatric doctors to find a solution that was gentle on fabrics, tough on dirt, and kind for those with allergies and the most sensitive of skin. Mission accomplished.

    My daughter has high histamine and allergy issues. This is one of the best products for those with highly sensitive skin, the volume of cleaning power is evident with the smallest amount of Puracy. Highly Recommend!


    Plant-based power

    From sustainably-harvested coconuts to common vegetables, the 100% biodegradable ingredients inside each bottle of Puracy Laundry Detergent clean better, are safe for gray water & septic systems, and are naturally hypoallergenic, gluten-free, vegan, and Certified Cruelty-Free.









    Sometimes less is more. A lot more.

    Clean more with less

    Say goodbye to hauling around giant jugs of watered-down detergent. Each bottle is 10x concentrated with 84% active ingredients and quadruple the plant-based enzymes. That means 64 loads of laundry per 16oz bottle, allowing you to reduce waste by over 80% while making one bottle go a very long way.


    concentrated formula


    active ingredients


    loads per bottle


    more active ingredients

    Fight waste

    Big brand detergent is designed to sell you more. Only 9% of those huge plastic jugs are active ingredients that do the actual cleaning of your laundry. Because it is so diluted, you’ve become used to using a lot.

    But using more detergent isn’t effective. Not only is it wasteful to your wallet & environment, but more detergent creates excess suds which trap dirt and other bad stuff. Because excess suds are harder to remove, more of these dirty irritants stay on fabric and make their way onto your skin.

    The best your laundry can get.

    No spills, no mess

    We ditched the measuring cap for the perfect pump that delivers the exact amount of Puracy Detergent needed for one load of laundry. No more heaving a heavy jug to fill a huge cup, no more runny cups ruining your surfaces, no more measuring. Just pump & go.

    Plant enzyme performance

    Plant-based enzymes work better than their harsh chemical counterparts at breaking down stains, dirt, sweat, blood, grease, food, grass, and more. With quadruple the enzymes and 10x concentration, your fabrics are left feeling and looking like new. Our laundry formula is gentle on delicate clothes and tough on everything that shouldn’t be there.

    Subtly scented

    You’ll never find synthetic fragrances or dyes in any of our products. Instead, we use simple essential oils to subtly scent Puracy Fresh Linen Detergent. For those who prefer the clean, natural smell of laundry – or want to scent laundry their own way – our Natural Liquid Laundry Detergent is also available Free & Clear (without any added scent).

    Works with all washing machines

    Whether you use a standard or a high-efficiency washing machine (or even an old washboard), Puracy Natural Laundry Detergent’s plant-based formula will work with it – and work hard.

    Never any "Bad Stuff"

    Big brands have to release separate formulations of their laundry detergent that are “safer.” And even with these low standards, they still fall short. You’ll never find the following in Puracy Natural Laundry Detergent: sulfates (e.g. SLS, SLES, SCS), petrochemicals, caustics, phosphates, phthalates, animal byproducts, dyes, chlorine, allergens, or optical brighteners.


    No Bad Stuff






    Made by Doctors

    Puracy Natural 10x Laundry Detergent

    1408 reviews

    Super clean. Fresh scent. 10x concentrated!

    I absolutely LOVE all Puracy products. The Fresh Linen liquid laundry detergent is a fave in our house. I don’t use any toxic cleaning products. Some natural products leave a residue. Some leave your clothes smelling musty after a few washes. This liquid detergent handles our tough softball/baseball dirt, everything comes out super clean, smelling fresh, and feeling great!

    -Larisa S.

    Customer Reviews
    4.5 Based on 1,379 Reviews
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    Ella H.
    United States United States


    i rally like it works to get my husband dirty clothes clean

    Jody H.
    United States United States

    Great Laundry Detergent

    I started using this on my daughter's recommendation and very happy with my decision. My laundry is so clean and so fresh smelling. Have recommended it to my friends.

    Joanna H.
    United States United States


    Literally just 2 tblsp does the trick! Clothes smell fabulously fresh NOT synthetic smell. Cleans very well. Washed our bed pillows and they came our looking brand new! Just added a half cup of baking soda. You have a lifetime customer for sure as long as you don't change the formula and it keeps on working

    Sally W.
    United States United States

    Best of the Best products!

    Wonderful products and the best ever customer support. I had several orders with leaking sprayer bottles. (Packaging: supplier issues) I always receive an immediate refund. My favorites are ALL of the cleaning products. None Better!

    Anh H.
    United States United States


    I’m sure the product is good, but shipping is a problem. I have not received my laundry detergents and stain removals for a month now.



    Hello Anh, Thank you for taking the time to write us a review. I'm very sorry to hear you have not received your items. This is definitely not how we want our customers to experience our products! We'd like to look into this further and make it right. Please reach out to us directly at support@puracy.com and we are happy to provide a resolution. Best, Puracy Customer Support

    United States United States

    Nice Detergent!

    This detergent worked well and it is nice knowing that I am using a product that is natural. I have recently discovered how harmful synthetic fragrances are and I am trying to use products with natural fragrances. This is a laundry detergent you can trust!

    United States United States

    Disappointed in size reduction

    I love love love the product but am very disappointed in the reduction of size. In December I ordered a 64 Oz refill pouch, this time the refill pouch is 48oz. Same price I believe. They also changed the pump size from 24oz to 16oz. Will likely look for another brand that is more forthright in their practices about their change in the amount/size of product received vs price. You can see they took the 64Oz pouch and covered it over with a 48oz sticker. While I realize our world is changing and inflation and product size reduction is a thing, I was not expecting that from this company.

    United States United States

    Perfect Product, Shipping Needs Improvement

    I want to say first how much I LOVE this product. It got an old, set-in chocolate syrup stain out of a white sweater with ease and kept the entire sweater a beautiful bright white. The value of this detergent is excellent too because you really do only need a little bit, and it will get your fabrics very clean. Unfortunately, the shipping of the pump bottles really needs improvement. This is my second time ordering, and both times the pumps were not secure on the bottle, causing detergent to leak through the packaging. I was able to tighten the pump back on and rinse the bottle off, but it did create quite a mess. That said, I will still put up with the leaking issue because this detergent is truly great!

    John R.
    United States United States

    Puracy's Laundry Detergent is great

    Each time I wash I'm still re-amazed by the experience of 1-pump per HE wash from this tiny bottle that nonetheless cleans my full loads of laundry at least as well as any other detergent I've used. The people at Puracy also seem on-target regarding detergents as cleaners that less tends to be more. Though from chemistry class being well-founded, actually seeing it has been believing it. Last, for newbies like me who are mistakenly used to seeing suds as proof of cleaning action: You likely won't see suds with this product. It's taken me some getting accustomed, yet has been well worth it. I'd learned that companies often add agents to their detergents that create suds without additional cleaning effect but do put on a good show, like a bubble-bath for clothes :)

    dana j.
    United States United States

    a bit

    love using it every time. a little goes a long way