Pet Shampoo

Sale price$8.99 Regular price$14.99
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For those who want to keep hugging, petting, or sleeping with their pets.

Scent:Watermelon & Sea Salt

All Subscriptions Ship Free

Get FREE shipping on all subscriptions to the contiguous US. Note: We only offer subscriptions on the largest product size (i.e. refills, concentrates). Use the drop down menu to select that size and the subscription offer will appear.

All Subscriptions Ship Free

Get FREE shipping on all subscriptions to the contiguous US. Note: We only offer subscriptions on the largest product size (i.e. refills, concentrates). Use the drop down menu to select that size and the subscription offer will appear.

Pure Love Guarantee

If you don't love your purchase, contact us for a replacement or refund - no matter when you placed your order.

Pure Love Guarantee

If you don't love your purchase, contact us for a replacement or refund - no matter when you placed your order.

For those who want to keep hugging, petting, or sleeping with their pets

Which member of the household repeatedly gets the dirtiest, is the closest to the ground, and doesn’t have a conscience to tell them to stay away from mud piles, leaf piles, and all sorts of other piles? No, not your toddlers (although they do fit the bill). It’s your dogs, your pets, your fur babies. Let’s return them to the softest, fluffiest, cleanest, best-smelling version of themselves.

Puracy Pet Shampoo uses the same coconut-derived ingredients found in our shampoos for babies and children, then they’re pH-balanced for pet skin. Fortified with biotin for proactive coat health, aloe & oatmeal moisturizers also protect skin from dryness and irritation while enhancing fur softness.

Our 99% natural ingredients are gentle on sensitive areas (like eyes or digestive tracts) but appropriately tough on dirt and odors.

So let them dig, fetch, roll, swim, scavenge ‘til their heart's content. The bath will be waiting for them.

The purrfect shampoo for every coat of fur.


Certified Cruelty-Free


Plant-based ingredients


Vegetarian & vegan safe


No parabens, sulfates, & more

Tested & perfected on humans first

We’re deeply committed to making only the safest products for your home, body, baby, & pets. Our products are certified Cruelty Free by PETA, and we’re our own guinea pigs.

Natural Pet Shampoo uses the same base coconut-derived ingredients found in our natural shampoos for babies & children, before being pH-balanced for pet skin.

This is a human-grade, human-tested shampoo, because that’s the only caliber of product good enough for any member of your family — furry ones included.

Gentle & plant-powered

Sometimes we all get a little too excited to bathe & get clean, so we crafted a shampoo safe enough to swim in. The plant-based, 99% natural ingredients are gentle on sensitive areas (like eyes or digestion), but still tough on dirt & odor. Plus, pH-balanced means it’s guaranteed to agree with your pet’s skin itself, with no worry about irritation or dryness.

So don’t fret about keeping the shampoo or suds away from your pet’s adorable face, and focus instead on the fun of bathtime.

Guaranteed plant-powered performance

We’ve served hundreds of thousands of people for years with the best & most well-reviewed naturally-derived cleaning & care items on the planet.

Matted fur caked with dirt? Grass stains from a particularly energetic round of fetch? Soaked & stale from chasing sticks into a stagnant pond? No problem.

We only use the best, renewable, and carefully-sourced natural ingredients in powerful ways to create the most effective cleaning possible. These gentle ingredients are safe for bodies, but tough on the worst dirt & grime.


Money-back guarantee


Safe & hypoallergenic


Made by PhD chemists


Made in the USA

2-in-1 shampoo & conditioner

One bottle does a whole lot: with more coconut-based moisturizers than shampoo alone, Natural Pet Shampoo acts as both an effective shampoo & light conditioner, helping save you time and hassle.

Fortified with Biotin & oatmeal

Biotin is a natural vitamin that helps support healthy hair & skin, among other benefits. We’ve included it to help your pet’s coat get in the best condition possible, building a natural shine & strength.

Also included is a healthy serving of oatmeal, helping to reduce oils & provide ample moisturizing for both skin and hair, giving it a soft, silky smooth feel.


Fortified with vitamins


Helps support coat health


Deep moisturizing

No smells but the best smells

Pet rolled in something funky? Leave it to our naturally-derived, zinc-based active odor eliminators to safely remove all unpleasant aromas picked up from outdoor adventures. These powerful agents help purge all traces of even the most difficult smells to erase, like wet dog, urine, and unidentifiable rancid treasures.

To make the act of washing them off a little more pleasant, Natural Pet Shampoo is naturally & lightly scented with real extract blends of watermelon & aloe, helping to create a gentle, calming experience.


Creates a rich lather


Powerful odor elimination

Perfect for all pets & animals

From Alpacas to Zebras, if it’s a furry member of the family, we have them covered. The naturally-derived ingredients cleanse & protect all coats, including that of dogs, cats, horses, rabbits, llamas, chinchillas, ferrets, hamsters, pigs, goats, sheep, gorillas, lemurs, pygmy jerboas, tarsiers, slow lorises, jackalopes, wolverines, wolves, wolfmen, lions, tigers, bears, & more.

Pro tip: The shampoo works really well, but to prevent your own bloodshed, probably don’t try to bathe a cat (or wolverine) who doesn't like water.

Pet Shampoo

31 reviews

Jealous of My Dog’s Shampoo!

Is that wrong? The orange and aloe scent smells like a creamcicle from childhood. The only challenge I have in using it is that my dog won’t stay still because he literally licks the suds off my hands. I’d say he loves it as much as I do. Yet, this is a high-performance plant based product that leaves the coat, spotless, shiny, conditioned and of course smelling great. My home is full of Puracy products and this one has earned a spot as well.

-Christina H.

Customer Reviews
4.8 Based on 22 Reviews
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Kimberly C.
United States

small dog with allergies can use this shampoo

Thank you for a pet friendly shampoo for my little Pom Chi!

Madalyn E.
United States United States

because I can’t give you a zero

As a loyal (and patient) customer of many Puracy products, since 2018, I think I’m finally done with the whole Puracy line. There are quite a few similar companies now and I should have looked into them sooner. While I liked the products, I can no longer tolerate how I have been treated as a customer. My last THREE orders never made it to my house. Amazon only sends a cryptic message that the shipment failed. l can only assume from other customer complaints that it was because the contents leaked. But, my last order, I made directly from Puracy, not Amazon. Instead of telling me the shipment failed, they just ghosted me! A week after the package didn’t arrive, I contacted a customer service representative, who was neither helpful nor apologetic. She acted like offering to refund me was a huge favor. Unfortunately, now I am stuck with a laundry soap refill when I never received the original 16 oz pump bottle I had ordered. (This was for my daughter’s first apartment.) I ask to reship the 16 oz laundry soap and she says it’s out of stock?! It has been weeks and I still haven’t received either the soap or a notice that I was actually refunded for the missing items. Honestly, I’ve sent clients flowers over much smaller issues than three messed up shipments.



Hi Madalyn, Thank you for taking the time to write us a review. I'm very sorry to hear about the way that you received your items. This is definitely not how we want our customers to experience our products! We'd like to look into this further and make it right. Please reach out to us directly at and we are happy to provide a resolution. Best, Puracy Customer Support

Fernanda T.
United States United States

My dogs don't smell like dogs!

Finally a pure dog wash that doesn't irritate my dogs skin and makes them smell yummy! Their fur is actually shiny and lustrous. Purchasing more ASAP! Wish it came in a 2 pack or bigger bottle! Although you don't need much for short haired pups. I do have a long hair one that does need a bit extra.

Niki B.
United States United States

Great Pet Shampoo

Lathers well, smells great and really cleaned my dog :)

alice b.
United States United States

Great pet shampoo

This was purchased for my grandchildren's new puppies and they say it is great! Thanks

Linda S.
United States United States

A Big Fan

Wow, I am blown away by this dog shampoo. We gave both dogs a bath using Puracy’s dog shampoo vs our go to Earthbath shampoo. Hands down Puracy wins; our dogs coats were much cleaner and softer afterwards and smelled so nice. I can’t wait to try Puracy’s other products. I am now a big fan!!

Paige B.
United States United States

Amazing product!

Love it! Love how it’s all natural and our pups love it too!

United States United States

Wonderful Creamsicle Smell!

My cavapoochon loves running but she brings in so much dirt! She’s only 14 lbs & sleeps with us, so I try to bathe her twice a month. I needed a calming, no chemical shampoo. She loves it! She licks the bubbles & seems happy in her bath! And there’s no Eau de Wet Dog smell! Her fur is soft, her tail is like silk. After developing cancer, I’m getting rid of anything that is not plant based. Thank you!

Aaron P.
United States United States

Fantastic Shampoo!

The shampoo works wonders for my dog. It also smells wonderful. This is shampoo I will continue to buy going forward.

United States United States

So soft

I love the smell of this shampoo! I also love the fact that it lathers well and washes out easily from my long fur dog. Some shampoos take forever to wash out and still don’t seem to be completely out. I was pleasantly surprised by the fact my dog did not smell like anything when he dried. Some shampoos I’ve had the problem of him still smelling like a wet dog. This shampoo does not leave that. I recommend it to every pet owner I know so far!