Developed by doctors, trusted by families.
From the beginning, we wanted to craft the most natural, safe, and effective cleaning & care items possible. That’s why we partnered with chemists, doctors, and experts to find solutions that are gentle on your family & surfaces, tough on dirt & grime, and safe for those with allergies and the most sensitive of skin.
Highly rated by millions.
We've earned our clean reputation over many years and millions of families served. For over eight years, we've been humbled by tens of thousands of glowing reviews, plus hundreds of awards.
Plant-powered cleaning
Cleaners don’t have to be harsh to work. Turns out, nature’s full of ingredients that are both gentle on you & amazingly powerful on gunk — even more effective than harsh chemical alternatives. No more choosing between safety & efficacy.

Himalayan pink sea salt

Sustainable coconuts

Pure olive oil

Essential oils

Environmental Impact
We're doing our small part
Our impact to the environment is a work in progress making strides. Through a big emphasis on refill pouches, biodegradable formulas, reusable glass bottles, and paying to offset the carbon of every order we ship, we're starting a long journey towards an even gentler footprint on the planet.
310
tons of water saved
7,888
tons of CO2 emissions saved
5M+
bottles prevented from entering environment
4
tons of CO2 offset per month
1.4M
hectares of forest protected
Net-0
shipping carbon footprint